01
Challenges
Netino separated from Webhelp and needed an independent brand identity. Existing assets tied to the parent company. Fresh identity required for standalone positioning.
02
Approach
We ran workshops with leadership to define brand values. Developed three visual directions. Selected one emphasising clarity and professionalism.
03
Results
Netino launched with a cohesive identity across all channels. The brand system is differentiated from Webhelp. Teams adopted guidelines seamlessly.
04
Lesson Learned
Carve-out rebrands balance heritage with fresh positioning. Early leadership involvement accelerates decisions. Guidelines ensure team consistency.
