Herausforderungen
Starling Hotels faced declining direct bookings as travellers defaulted to OTA platforms, eroding profit margins and limiting customer relationship control across their multi-property portfolio.
Anfahren
Our team redesigned the website architecture prioritising conversion flow optimisation, streamlined booking experience, and strategic call-to-action placement to guide visitors toward direct reservations.
Ergebnisse
Increased direct booking conversion rates through intuitive user experience and reduced friction in the reservation journey, strengthening revenue retention across all properties.
Gelernte Lektion
RevOps in hospitality requires treating the website as revenue infrastructure, not just brand presence. Conversion optimisation directly impacts margin control and customer lifetime value.
