01
Challenges
Taking a Swiss Brand for Sport Enthusiasts and scaling it on social media with influencers to kick-start sales.
02
Approach
The community of ambassadors not only engaged in giving feedback and structured the company's positioning, but also helped scale the visibility and associate it with the right values.
03
Results
First quarter positive on sales, with a brand recognisable for endurance sports lovers.
04
Lesson Learned
Do not neglect the feedback from your early community of adopters, as they can make or break the brand.
