01
Challenges
Creating a launching a brand from scratch and reaching 300k revenues in less than 3 months
02
Approach
Using influencers to make the brand position on a niche market: slow cosmetics
03
Results
Sales target achieved and resellers joined to boost the next phase of growth
04
Lesson Learned
It's all about the community and well dosed marketing as marketing budget took 40% of top line revenues to launch
