01
Challenges
Kickstart sales on ecommerce with a new strategy based on wine tasting events
02
Approach
Using events to help people discover new wines in Geneva and retarget them by email and Meta ads for online sales.
03
Results
A 100k sales achieved and a new place of choice for the website in less than 4 months
04
Lesson Learned
Simple offline strategy can help to kick-start online sales
