Flowent Visual Identity & UX-UI

Case study

Flowent Visual Identity & UX-UI.

Pharmaceutical edetailing platform needed complete visual identity and UX-UI design.

Services

Ux-UiBranding

Client

14Eight

Industry

Technology

Challenges

Flowent needed unified visual identity and intuitive UX design for their pharmaceutical edetailing platform, balancing analytics depth with field simplicity.

Approach

Our creative team built a complete brand system and mobile-first interface design. Created intuitive patterns for offline content, CRM sync, and analytics workflows.

Results

A cohesive brand identity and UX system supporting field and remote workflows. Interface handled offline-online transitions for pharma sales teams.

Lesson Learned

Healthcare UX must balance compliance with usability. Brand identity in regulated tech succeeds by projecting both precision and human connection.

About
14Eight.

View company

14eight developed Flowent with Kainjoo as a closed-loop marketing platform purpose-built for pharmaceutical companies. The platform enables sales representatives to deliver interactive edetailing content, track healthcare professional engagement, and synchronize data across CRM systems.

Testimonials

Pupsic supported our Growth with RevOps

Laurent Trichet

CEO,

14Eight

Their creative director understood that Flowent needed a design language that pharmaceutical teams would trust. The visual identity and UX framework they created gave our platform the professional credibility to compete with established players while maintaining the intuitive simplicity our users demanded.

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