01
Challenges
Creating a strong, coherent brand from scratch and translating it into a digital presence that feels credible, versatile, and scalable across multiple activities.
02
Approach
Pupsic designed the full visual identity and logo, then developed the website to express the brand clearly. The work focused on consistency, recognisability, and a structure that supports future extensions of the brand.
03
Results
A distinctive brand identity and a clear website that provide Zones Bleues with a solid foundation for communication, positioning, and growth.
04
Lesson Learned
When a brand spans multiple activities, clarity and consistency are essential. A strong identity simplifies expansion instead of constraining it.
