01
Challenges
New Jersey pharmacy launched without brand identity. No logo or digital presence. Competitive market demanded professional positioning.
02
Approach
Pupsic used 360 branding exercise from signs to click-and-collect. Design thinking engaged customer throughout touchpoints.
03
Results
Leaf Health launched with cohesive brand. Website enabled online ordering. Professional identity established market credibility.
04
Lesson Learned
Pharmacy brands need visual consistency before launch. Digital and physical presence must align. Brand guidelines ensure growth.
