Challenges
Working in the art business isn’t easy, especially when you have to build a design that will highlight other ones. Remaining minimalistic in the approach will be crucial to achieving the goal of giving to visitors the willingness to come to the shop-
Approach
Inspired by a metro grid, we took the time to keep the visual language intact to differentiate the gallery, using the artwork as a symbolic piece of the puzzle.
Results
A true showcase, highlighting the work of artists like a real gallery would have done it, the website is ready to scale with cost-effective maintenance and a direct connection to the CRM.
Lesson Learned
Art is always easier for web projects as you are immediately content ready. Despite that, do not neglect explanation on the project steps as any projects brings its own complexity.
