01
Challenges
Shaping a brand for international readiness and taking it outside of Switzerland for new wine lovers.
02
Approach
Focusing on a new repositonning, keeping swiss routes but with an innovation twist, the equilibrium between the art of winery and the science of oenology always stayed in balance.
03
Results
A new face for the brand outside of its home country, attracting partner and new tourists visiting Switzerland taking a souvenir with them.
04
Lesson Learned
The Swissness is always interesting but over minimalist, and you could take a bold route without sacrificing quality and elegance in the execution.
