01
Challenges
Staying true to the brand roots and bringing a sense of humour to the audience with what made the brand recognisable in the US.
02
Approach
Changing the way the audience see the legacy behind the name, and go beyond with a touch of provocation
03
Results
28% more uptake in the campaign and the website landing pages converted better
04
Lesson Learned
Once again the power of branding can determine if the KPIs will match the prevision.
