01
Challenges
Unblock needed to align product design with go-to-market strategy to improve conversion rates, reduce onboarding drop-off, and create a scalable user experience.
02
Approach
Pupsic conducted a UX-UI audit that mapped every friction point to revenue impact, then redesigned the app with revenue operations principles baked in.
03
Results
The redesigned app reduced onboarding friction significantly. Product experience now matched marketing messaging.
04
Lesson Learned
Design systems must accommodate regulatory requirements without compromising user experience.
